Campus Founders, Bildungscampus 1, Forum Heilbronn Bildungscampus 1 Gebäude Forum, 1. OG, 74076 Heilbronn Heilbronn, Baden Würtemberg, DE, 74076
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Sales mistakes & learnings from the experience of a 3x VP Sales in B2B startups

Format: Presentation with small stories on the individual points and a recommendation for action to avoid the mistake

(Duration: approx. 20 minutes)

Main Part:


– Cost of Status Quo

– Levels of Pain

– Why/How/What (customer perspective)

– 3 Why’s (Why, Why you, Why now)

Format: presentation + workshop – work in respective founding teams

(Duration: Approx. 60-80 min)


Topic: Ask me anything (AMA)

Format: open question and answer session

(Duration: until we have to stop :))


After the workshop, the founders have a deeper understanding of what the status quo of their customers looks like and thus receive starting points for value selling, business cases and discovery questions. In addition, they will be able to better formulate their service offering.

At a minimum, founders will recognize which points they need to sharpen (e.g. through discussions with potential customers).

About the Speaker:

[Daniel Schneider]( is a sales enthusiast experienced in building sales teams in early-stage VC-backed B2B start-ups. He quickly understands the company’s direction & the market mechanics to tailor a go-to-market plan to the needs & the stage of the company. With his curiosity & strategic mindset, he links qualitative insights (e.g., from prospect & customer interviews) & quantitative data to assess the current state & define the way forward.