Ideation Workshop @ Campus Founders


Next batch starts – Empower|2|Xplore on 17.04.20

Kick-off event:
Date: 17.04.20
Starting at 16:30

Venue Kick-off: Your digital device! This program will be held virtually because of the current situation. So, get digitally involved and engage actively.

Get ready for your first STARTUP experiences and apply now!


What awaits you

Do you have the first idea for your business model or product? Perfect! Join our Empower|2|Xplore program to get the first rendezvous with reality. We will enable you to work on your problem solution fit in our 10 weeks program. 

We provide knowledge, methods, and tools to build and test your business hypothesis by collecting data with potential clients. The challenge consists in identifying a real-world problem and prototyping the first solutions for it.

The last 2 batches we ran at our Campus Lab. We love to get in touch, talk, network and work with you personally. Unfortunately, the Covid-19 situation doesn’t make it currently possible. Therefore, we are working heavily on providing you a digital/virtual program with a mix of interactive live streaming sessions as well as recorded sessions. Let’s go for this challenge making it a successful experience and add a new digital collaborative working skill to your learnings at this whole program.

Test yourself as an entrepreneur. And maybe this is could be the launch of your own startup. We’ll show you how to take off. 

Johannes Schnabel @ Campus Founders
  • Get started with our ten-week part-time program.
  • We connect potential co-founders and help build the team.
  • We help academic teams validate their research in the marketplace.
  • We pick up problems from industry and develop innovative solutions.
  • We help you better understand the problem and validate your start-up idea.
  • Experienced coaches accompany you and your team

We look for you with your strengths. Apply and become a Startupper HERE!

The timeline (working time live sessions & offline)

Fri, 17.04.20 / 16:30 - 21:00

Kick-off – Identify & frame your challenge + Team finding

  • Session opening
  • Tool intro
  • Creative confidence
  • CF principles
  • Identify & frame your challenge
  • Problem scoping
  • Team canvas
Sat, 18.04.20 / 09:00 - 17:00

Finding a venture opportunity

  • Problem scoping
  • Systems / stakeholder map
  • Persona creation
  • Problem journey mapping
Wed, 22.04.20 / 18:00 - 21:00


  • Interviews & other techniques
  • Research plan
Wed, 29.04.20 / 18:00 - 21:00

Unpacking research

  • Update systems map
  • Update personas
  • Update problem journey
Wed, 06.05.20 / 18:00 - 21:00

Introduction Customer Profile + Problem Statement

  • Customer profile
  • Define Problem Statement
  • Validation board
  • Experiment design
Wed, 13.05.20 / 18:00 - 21:00

Solution design

  • Value map
  • Ideation techniques
Sat, 16.05.20 / 09:00 - 17:00

Half time-session! Roast the validated customer problems + prototyping session

  • Rapid prototyping
  • Testing prototypes with validation board
Wed, 20.05.20 / 18:00 - 21:00

Problem solution fit

  • Customer profile
  • Value map
  • Value proposition
Wed, 27.05.20 / 18:00 - 21:00

Business model

  • Market research
  • Revenue streams
  • Cost structures
  • Capital need
Wed, 03.06.20 / 18:00 - 21:00

Roadmap of implementation

  • Lean startup cycle
  • Lean canvas
Wed, 10.06.20 / 18:00 - 21:00


  • Storyline & storytelling
  • Communication & presentation skills + body language
  • Visuals & tools
Wed, 17.06.20 / 17:00 - 22:00

Graduation Day

  • The Finals – Pitch Session on the stage at our Campus Lab Event Area
  • Get-Together-Party

(if events can be held again)

Why to join?

After successfully completing the Empower|2|Xplore program, you will be able to:

  • Understand and apply Design Thinking, Needfinding, Ideation methods to stimulate creativity and identify business opportunities.
  • Implement project-based, interdisciplinary teamwork
  • Design prototypes to demonstrate their proposed solutions and receive feedback.
  • Design a short business plan, short presentation, and teaser video to effectively communicate the business value
  • To deliver own project results and to defend them before an audience of like-minded people, academics and practice partners

Good things to know

Do we get support by coaches?

We offer you a great network of experienced and dedicated coaches. We will introduce you to all coaches and strongly recommend that you apply to one of them afterwards. You will probably meet your coach (virtually or locally) once a week.

You don't have an idea of your own?

No problem! We simply network you with a team with an idea. Another alternative are our “sponsored ideas”: Our industrial partners regularly tell us about problems they encounter in their day-to-day business, which we then develop into sketches of ideas. The advantage? With each predefined idea of our partners, you automatically receive a mentor from the company.

You have an idea of your own?

Great. Tell us as much as possible about it in your application! All ideas we work on at the Academy should have what it takes to become Unicorn. Pitch your idea to Tim, Benni (Startup Lab) & Hannes (Academic Lab). Our bar is high: we are looking for innovations that create real value and digitalize the everyday life of our users in a sustainable way. We favor B2B business models and want to see real market potential! We don’t bake small rolls. Our goal is at least tenfold growth!

Your business idea doesn't work. Restart.

Sometimes business ideas don’t work as planned. Don’t panic! This is normal and absolutely no reason to give up! Be open, accept the feedback, work with it, rethink. If your original business idea still leads you into a dead end, we will evaluate the situation together, discuss new solutions or redefine the idea. Don’t worry. This is quite normal in the life of a founder!

What happens between meetings?

Between the workshops, the focus is on implementing what has been learned. You have to organize yourself in your team: When do you meet? How do you exchange data? Who takes over which tasks? You have to apply the findings from the workshop weekends and Meetups to validate your idea! Interviews, conversations, surveys … that is, roll up your sleeves and get started! And best – we offer you & your team a nice working place at our new CampusLab.

What happens at the meetings?

The workshop weekends will be led by Tim & Benni (Startup Lab). In the workshops, he and his team explain methods to help you validate your business idea. After the event, we will send you the presentation and a list of “homework” that you and your team will work on until the next meetings. Step by step you gain data. They flow into a startup presentation – a pitch deck – which you then present on our stage on the final day – the Graduation Day.

What happens at the Graduation Day?

The Graduation Day is the closing event of the Empower|2|Xplore program. Before you go on stage for your final pitch, we’ll make sure you’re ready and have a convincing pitch deck. We’ll invite our startup community and an expert jury will listen to you on stage that evening, evaluate your business case and your pitch and ask questions. The winner gets … well, let’s surprise you!

Is catering provided?

Yes, we will provide you with drinks, snacks and food. So there are no excuses not to participate.

What comes next after the E2X program?

It’s simple: It depends on you! Anything is possible!
We recommend that you talk to your team members before Pitch Day to clarify everyone’s expectations: Who is interested in what? Who wants to continue? Although we would like all participants to discover their Startup DNA, experience shows that not everyone wants to continue. If you want to continue, you can apply for membership in our CampusLab. It includes 3 to 6 months of coworking, participation in workshops and individual mentoring.

How much time do I have to plan?

We expect 100% attendance at the meetings. However, the actual work takes place between meetings and is just as important. Prepare yourself for ten intensive weeks, during which you should invest at least 1-2 hours a day for the idea and its validation.

Your contact for more info


Do you have questions about the program? Or would you like to pitch your idea to Benni in advance?

Then write him a message and discuss the next steps. To apply for EMPOWER|2|XPLORE click HERE!

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